I have to admit, I’m not the most savvy when it comes to social media, and part of it is simply because it takes quite a bit of time to build it up and do it properly. I probably average about one or two posts a week on my Facebook fan page for my headphone site and just recently I went in there to update my “happenings” and a new feature popped up on me – “Boost Post”.
Now, because I don’t stay on top of social media like I should, this was intriguing. As you can see, I only have (at the time of this writing), 187 total likes. Granted, that’s not terrible, but it’s a far cry from having any kind of huge following. So, when I clicked that Boost Post link at the bottom of my new entry, it was very intriguing to see that by paying a mere $15.00, I could potentially get in front of 3,100 – 5,700 people (estimated of course).
Now here’s the thing – if you’ve been doing any online marketing or internet business, you know how hard it can be to show up in front of users. Whether you’re trying to rank in Google for keywords or if you’re posting in forums to try and get some recognition, it takes time and quite a bit of effort for each and every user you get to your content. Therein lies my suspicion – could $15 really get me qualified, target traffic? It’s really hard to believe, because if that were the case, it seems like everyone and their brother would do it. That might be the cheapest traffic you’ll ever see!
Obviously the first question should be – is this targeted traffic? Well, I poked around some more and found a tooltip that describes a little better what you’ll be paying for. Essentially, your post will be displayed more prominently in front of your current fans (people who’ve liked your page) and their immediate friends. Is this targeted traffic? It’s really hard to say – I mean, just because the guy who subscribed to my page loves headphones and related reviews, that doesn’t mean that his 300 friends care at all about that particular topic. On the other hand, he might have a few people who are fanatical about it and would spread the word for you!
So we’re now at the heart of the matter. Do I think that it’s worth spending $15.00 USD to try and get some POTENTIALLY targeted traffic? Personally, I think yes. But, I don’t want to spend that money on just any old comment – I plan on doing something a little more special that will grab a lot of user’s attention. For example, on my headphone’s Facebook fan page, if I really want to draw in some people, then I need to do something catchy like, “These are the best headphones for your Galaxy S4 or your iPhone 5”. Basically the thought is people who have spent the cash for those devices are always looking to have the latest, best stuff, so it might be a good hook for them. But, I think you see my point. I don’t want to pay to promote “Here’s a review for headphones ABC”. That’s boring and really won’t pique anyone’s interest.
I’ll be doing this test in the near future and when I do, I’ll post my findings so stay tuned!